Tuesday, May 7, 2013

The Show to End All Shows

I was at a trade show recently, a tabletop, the kind with lots of different types of businesses showing their wares and people like me who both buy from and serve those customers, who had bought tickets to attend.

Soon I noticed a lot of us were having a hard time hearing each other. Scratch that. None of us could really hear each other.

I was curious to know what was causing the problem. Someone said it was a demo, and pointed me to a space outside the sort of tent they’d set up for the show—you know, the kind that forms the perimeter, making a wall. There were three or four rows of booths, and on the outside of one wall a number of speakers were showing pictures of this and that and telling us, at an impressive volume, why they were just what we needed, right now.

I saw a board and asked where the sound person might be. No one knew. One person thought he had gone home.

Seeing someone I know a bit from the organization, I asked if maybe they could turn it down just a hair so we could hear each other.

“No,” she said. “This is where everybody is supposed to be now.”

Actually, if everybody attending the show and everybody who had a booth at the show were in that space, we wouldn’t fit. There wasn’t enough room. And out where we were, there wasn’t enough audible space for us to hear each other. We were all, except for the people yelling at us, in a kind of limbo, as though we’d been turned into extras in someone else’s movie.

People sometimes ask me, “Do you specialize in one industry?”

“No,” I tell them. “My clients range from designers to lawyers to retailers. I like it that way.”

Sometimes I also tell them that I think depending on one sector is unhealthy in business, or I tell them that I once had one big client and we did a lot of great work but then that ended and I was sort of standing on one foot. I learned the lesson.

I know a man who used to be a millionaire. He had a lot of money in the stock market, and it was all in one kind of stock. He’s been struggling ever since.

Well, the recession hit most people I know pretty hard. Something like that—where a few people pick the world’s pocket—is hard to plan for. But putting all your eggs in one basket was never a very good idea.

At the moment there’s a technology boom in the San Francisco Bay Area, and a lot of other places, too. I’m glad to see the increase in business, happy about all the creative people who often populate those companies being able to contribute new ideas, invent new products that will improve things for a lot of people. 

Others find the boom less friendly, the way that booming sound at the show was hard on the ear. The boom hurts some people—those priced out of their apartments or uprooted from the place they have done business for generations (I can think of one building where a whole world has disappeared, because the owners paid triple for the property and think it’ll be more convenient to just get one check each month from a tech company or two.).

Most of the people who’ve been priced out or pushed out will still land on their feet, thank goodness. But the notion that we should give everything to one industry and ignore others, that the money people paid for those booths at the show doesn’t matter and the people who paid to attend the show don’t count, except as customers for one or two companies in one sector—where I come from, we call that approach, “bad news.” 

That term might be a good one to keep in mind. Because despite what my acquaintance said, one industry alone is not “where everybody’s supposed to be now,” or ever was. There’s a reason farmers alternate their crops. They grow more over time.

©2013 Laynie Tzena.

Monday, April 22, 2013

Now Imagine It Hot


Big doings at the apartment next door—taking out the wall, things like that.  When I looked at the clock and it was nine and nine was when they were shutting everything off (they put a note on the front door the other day, so we couldn’t say we didn’t know it was coming), I jumped in the shower and washed my hair. 

Well, before that, I filled the kettle as full as it would go, and poured a glass, too, and tried to think if I would need any more. 

They’d said it’d be back on by 3, but who knows, they could start late, they could end late.  Or early, the way they usually do.  No way to predict, really.  I did everything I could so I wouldn’t run out, racking my brain for anything that might possibly involve water.

Once in a blue moon, I have to organize my life around water.  Some people do it daily.

©2013 Laynie Tzena. 

Tuesday, January 29, 2013

Way Back When

“I can’t be your friend anymore,” said the girl. Call her “Brenda.” She was popular and pretty.

She said it quickly, knowing I would understand, explaining this had to happen so she could go out with “Bobby.” No time to lose, say, “Listen, I still like you,” or “Sorry.” Bobby was part of a circle that made fun of some of us.  Brenda couldn’t take a chance.

I went away to school, haven’t given her a thought in years. But something reminded me of her tonight.  I looked online. There was her picture in the high school yearbook. Then a notice: she was about to marry someone. His name was printed wrong; it was “TDonald” Something-Or-Other.

And that was it. No further trace of her or TDonald. How did they come to fall off the face of the Earth?

“Don’t be silly,” you say. “Everybody isn’t online.”

True. But most people have some sort of link to a job, at least. There was that wedding. Or did the wedding fall through?  Was she left out in the cold, like everybody that made Bobby unhappy?

Or did she run away from TDonald? Did TDonald get into trouble? No, that would have made the news. Maybe they just moved to the suburbs, taking the kind of jobs that are essential but invisible, or maybe she's at home fluffing pillows.

What happens to people who turn their backs on people? What does it do to you when you drop somebody so you can get over? Is it easy, what a relief now, I don’t have to worry that maybe he’ll decide it wasn’t really her; I was the one? Or do you look over your shoulder, now and again, do you smile more than you need to, or used to need to way back when?

©2013, 2014 Laynie Tzena.